Some stories are built through discipline, strategy, and vision. Others are born through faith, tears, and divine revelation. The journey of Yudith Alvarez, founder of Yeaderm, holds both—woven together by purpose, perseverance, and an unwavering trust in God.
Her story began in 2008, during one of the most challenging seasons of her life. Surrounded by uncertainty, loss, and fear, Yudith turned inward—and upward—seeking guidance through Scripture. In the Book of Esther and the passage in 2 Kings that recounts the widow’s oil, she found more than comfort. She found a calling.
That revelation gave birth to her first cosmetic line: Esther Hadassah.
The name was not simply a brand—it was identity. It was promise. Faith transformed into vision. Yet, as with most callings, the path forward was anything but linear.
Not long after launching, a Jewish organization in New York claimed rights to the name Hadassah, forcing Yudith to halt the brand entirely. What she lost was more than a name; it was a deeply emotional and spiritual extension of her journey. The moment brought legal strain, emotional grief, and the painful task of starting over.
But Yudith did not quit.
Instead, she chose reinvention without abandonment. She understood something profound: a name can change, but revelation cannot. With courage and clarity, she introduced a new identity—Yeaderm, derived from her own initials, YEA. Quietly and intentionally, she stepped back from the spotlight. She never sought recognition as the founder. She wanted the products to speak for themselves.
Seventeen years later, they do.
Today, Yeaderm is not only thriving—it is evolving, expanding, and inspiring. What began as a spiritual vision has matured into an advanced, medical-grade skincare line trusted by estheticians, dermatologists, and skincare professionals. The brand is recognized for its commitment to quality, efficacy, and science—without ever losing the heart from which it was born.
Over the years, the Yeaderm line has expanded to include:
- • Advanced skincare solutions
- • Professional makeup products
- • Nutritional supplements
- • Specialized hair care
- • These are 17 years of consistency
- • 17 years of development
- • 17 years of learning, resilience, and victory
In an industry where many businesses do not survive their first year, Yeaderm celebrates seventeen—within an entrepreneurial journey spanning more than twenty-six years.
Yet Yudith’s legacy extends far beyond laboratories, formulations, or packaging.
Beauty and science found their most intimate expression through Estherchic Esthertique, her private aesthetic space. There, Yudith serves as a Master Esthetician, personally educating, guiding, and transforming skin using her own Yeaderm products.
But Estherchic is not simply a spa.
It is sacred ground.
It is a space where women feel safe to speak freely, as daughters, mothers, sisters, and friends. Where silence is honored, words carry weight, and every treatment becomes an encounter. Yudith performs the work, but she allows the Holy Spirit to lead.
Women leave Estherchic with more than renewed skin. They leave emotionally lighter, spiritually strengthened, and deeply aware that they are seen and loved by their Creator. Testimonies echo the same truth: healing happens there—inside and out.
At the core of Yudith’s work is an unshakable commitment: God’s presence must be alive in every service. That essence—body, spirit, and skin—has become the foundation of her success.
Now, the brand looks ahead.
The year 2026 marks a new chapter of innovation and expansion. Yeaderm is set to integrate advanced medical technology, led by its professional ultrasonic facial device, Dermetika—designed to elevate treatments, enhance results, and maximize clinical performance.
Dermetika is not just a device.
It is the natural evolution of the brand’s DNA: science, beauty, and real results.
The mission moving forward is clear: grow without losing the essence.
True beauty is never accidental. Yeaderm was not built on luck—it was built on faith, courage, discipline, and divine calling.
“God was with me the entire time,” Yudith says.
And in that single sentence, everything is explained.
